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How to get leads ?
You will have different options to get leads into your pipeline and here a the logic 101 behind it.
To get leads into your pipeline you have different options and the funnel below will help you as a visual support.
1. TRAFFIC - There is the traffic that you gym brand awareness will attract. So people can find you on Instagram, Facebook, Tiktok, Search engine as Google or direct search to you website.
2. OPT-IN. Once they got on your social media ads or on your website, those people to become a lead they need to opt-in and give you their information in exchange of other information or stuff (Free consult, free trial, free week, free eBook, newsletter subscription)
3. LEAD NURTURING - Once the lead opt-in, you have to nurture it, take care of it. If you offer something in return of his informations, you have to give him! So you will be able to send a reply through SMS or Email to confirm you received his infos and you will send him what he was asking for. All of this will be done with automations and this is where we will create opportunity into pipelines